Everyone knows that junk food is not healthy, but the real money in the food industry is in selling junk food. The writing suggested by Cedric Boogaerts makes one as much wiser as junk food makes one healthier. As with eating, most people read trivia, not writing, which makes them better informed.

It is even worse. If one tries to write long essays, the very few readers who are willing to read them might already be well informed and expect the best of the best. Sadly, it takes a lot of studying before even starting to write a good article. Writing is not about writing.