I agree that both Jessica and Umair are examples of wasted writing talents.
But I cannot accept you stating what we should do about it. Reading is a personal experience; there is no place for we, it always is I.
For example, I monitor what Medium Daily Digest sends to five accounts. All of them receive recommendations to read Jessica and Umair, despite that none of them follows them or shows any interest. I do not accept an explanation that it is the algorithm. Someone with the name, phone number, and email sets the algorithm. Therefore, I want to know the name of the individual who pushes on me that gibberish. Dear @TonyStubblebine, can you help?