My engineering mind is too primitive to comprehend the message of this article.

1. Is it a reflection after the retreat that Medium held? Some messages on Twitter imply that option.

2. Is it a preparation for the offside meeting that Medium intends to have?

3. Or is it just musing about the benefits of the offside meetings in general?

As a veteran of all sorts of meetings, including those offside, I found this picture summarizing the best of their benefits: https://twitter.com/tonystubblebine/status/1595868888251916288.