The nature of an exceptionally successful startup is to enter a new territory, and achieve a dominant, quasi monopolistic position.
When Google was rising up, its leaders presented themselves as: “don’t be evil,” in opposition to established big businesses perceived as being evil. After reaching a dominant market position, now Google is perceived as evil as well. It is time for someone to challenge Google.
Generally, any regulation intended to curb a dominant position of a business goes awry, as in fact it legally sanctions this position.
Hence, government intervention in curbing monopolistic positions of some businesses should be used only as the last resort.
The government has a duty to maintain a legal environment encouraging competition. This is the best way to make sure that even if reaching a dominant position, no business can hold it too long.
Every American has equal freedom, and this forms a basic legal ground for challenging in courts all attempts of dominant market players taking unfair advantage of their powers. It could be a slow process, but it has many precedents already.